Peter started his career in the Automotive Business in 1990 after attending Hillsdale College. In 1997 Peter partnered with his father, Al Serra and opened Saturn of Flint.

In just a few short years Saturn of Flint became the 10th largest Saturn Store in the country selling over 1,200 units annually. In 2000 Peter acquired an interest in Saturn of Saginaw and began managing the daily operations of both locations. In 2007 Peter purchased the remaining interest in both.

In 2010, with the elimination of the Saturn brand by General Motors, looking for a new challenge he joined Fenton Insurance Group as the National Sales Director. Peter’s personal knowledge of how employee benefits affect the bottom line of a business and employee morale, are an asset when designing unique plans for client’s specific needs.

In 2012 Peter purchased Fenton Insurance Groups client base and started Serra Benefits Group. Peter’s business background is an invaluable asset to Serra Benefits Group and its client’s.